Author Archives: tsop

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Marketing Versus Advertising/Secondary Marketing

If most of your trade is (or is going to be) local, maybe even the office lunchtime fraternity, advertising in the press may not be your most productive, cost effective option. Your local paper may boast of a readership of … Continue reading

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Surviving The Recession

Making the best of what lies ahead for the local economy. How to recession-proof your business For cafés, restaurants, & other catering businesses, Easter is traditionally seen as the launch of the tourist season, a season on which many are … Continue reading

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Before you Advertise… Read this first

In a recent report from one of the country’s most successful marketing experts, it concludes: Most Advertising Does Not Work! Some of the most…

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5 Things That Make a Bad Café or Restaurant

5 Things That Make a Bad Café or Restaurant Unkempt shop front. Old, faded, tatty awnings, faded, dirty-looking plastic chairs, crumbling paintwork, near-dead pot plants & a badly written A-frame with an almost illegible ‘specials’ offering, then I’m sorry, but … Continue reading

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5 Things That Make a Good Café or Restaurant

5 Things That Make a Good Café or Restaurant Knowledgeable staff. Even if they’re busy, they notice you on arrival. A smile of acknowledgement is all it takes. They know the basics. If you ask what the soup of the … Continue reading

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Common Oversights – Staff Budgeting

One of the common oversights I see, is a lack of understanding of the TOTAL costs of staff when budgeting & pricing in the beginning. What about your contributions to their National Insurance? What about their holiday & sick pay? … Continue reading

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Common Reasons for Business Failings

The 65 most common reasons for business failing include:

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Successful Case Study Miss Peapods

In a recent publication of the popular Cornwall Today magazine, (January 2010) there was a feature on the highly successful Miss Peapods, a café on the Jubilee Wharf in Penryn, near Falmouth. I talk a lot about USP’s (Unique Selling … Continue reading

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Forum Gossip

Watch this space! Keep an eye open on the Forum in the coming weeks for a survey on what customers really want – & like…

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