The 65 most common reasons for business failing include: [Read more…] about Common Reasons for Business Failings
Malc’s Monthly Posting
Successful Case Study Miss Peapods
In a recent publication of the popular Cornwall Today magazine, (January 2010) there was a feature on the highly successful Miss Peapods, a café on the Jubilee Wharf in Penryn, near Falmouth. I talk a lot about USP’s (Unique Selling Points) and this business uses a combination of some of the best.
It means they have created a great local following especially in the winter, so they’re not totally reliant on the tourism trade.
Firstly, it was a ‘sustainable’ project, which means not only was it cheaper, (reclaimed & 2nd hand furniture & equipment) but it also fits with one of the biggest trends of today.
There are at least 6 other key factors that fundamentally drives this café’s success, including: [Read more…] about Successful Case Study Miss Peapods